Raising Gen Z | Marketing to Gen Z



Gen Z: The Club Sports Generation?

As you know, I'm the mom of three teenagers (19, 17 and 14). All three have participated in sports throughout their lives. The boys: soccer (does pre-school count?) baseball, football, and basketball. Gabby: gymnastics, dance, softball, basketball and volleyball. But Gabby... Continue Reading →

Goodreads book giveaway!

At long last, my new book with Jeff Fromm, "Marketing to Gen Z: The Rules for Reaching this Vast - and Very Different - Generation of Influencers" is available now on Amazon.  If you buy a copy, please consider leaving... Continue Reading →

A Love Letter to Gen Z

Dear Gen Z, Like many of you, my oldest child, Sammy, was only a few months old on April 20, 1999. That day two heavily armed students stormed Columbine High School outside Littleton, Colorado, and murdered 12 students and one... Continue Reading →

I Love my PATOS!

Seriously guys! I'm so excited. It was like Christmas morning when these arrived today! If you haven't heard of PATOS (handmade Peruvian sneakers), let me introduce you. PATOS is a shoe company started by a Gen Z entrepreneur out of... Continue Reading →

College Professor Gets Schooled by Gen Z

Oh no he didn't call his latest crop of incoming college freshman Millennials! After they proudly proclaimed "We're Generation Z!" he quickly learned not to lump these forward-thinking, self-aware and mature-beyond-their-years individuals in with Millennials. In this recent HuffPost article,... Continue Reading →

Share.Like.Buy Recap

It's been a few weeks since I had the honor of speaking at the Barkley-founded youth marketing conference, Share.Like.Buy in DC. I've been a little preoccupied with final edits to the uncorrected proof of my book with Jeff Fromm, Marketing... Continue Reading →

The Influence of Identity: What Gen Z Wants from the Beauty Industry

By Angie Read Originally published on on behalf of Barkley. Despite the growing focus on natural beauty, the beauty industry has nothing to fear from Gen Z. In fact, teens and tweens today might be the best thing to... Continue Reading →

Gamification of the SAT: A Fun and Free Way to Improve Scores

This post is sponsored by the College Board, a not-for-profit that connects students to college success and opportunity. I was compensated for this post but the thoughts and opinions are 100% my own. It’s that time of year again, when high... Continue Reading →

Come See Me Speak at Share.Like.Buy

Share.Like.Buy Oct. 18-19 in DC Founded in 2011 by Barkley and my colleague, Jeff Fromm, Share.Like.Buy has become America’s essential conference for youth marketers. On stage and in the audience: brand stewards, agencies, researchers, analysts, authors, journalists, influencers, and youth... Continue Reading →

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